The technology used to manage multifamily systems is essential to both streamlining operations and fostering the relationships that are key within the multifamily real estate space. COO Julie Blank joined the Commercial Real Estate Pro Network podcast to discuss the role technology plays in bringing teams together in a geographically dispersed industry.
“The intrinsic nature of our industry creates natural barriers because of being geographically dispersed, so we do really rely on technology in order to bridge that gap,” said Blank. “We have a lot of the portals: we’ve got investor portals that help us communicate with our investors, resident portals to help communicate with residents, employee portals to communicate with our employees, training portals, and reporting portals. But we still really focus on the face-to-face engagement because real estate is still a lot about relationship building.”
Listen to the episode here.